The cookbook
Nothing here by that name.
A ground-up Google Search recipe for dental practices with no ad history, built to capture high-intent local patients before layering in automation.
A ground-up Google Search recipe for travel agencies with no ad history — build tracking first, prove keywords cheap, then let automation scale what works.
A ground-up Google Search recipe for tax prep firms capturing high-intent filers before, during, and after tax season — built for modest budgets with no prior data.
A search-first Google Ads recipe for industrial supply businesses starting with no traffic history — built around capturing active buyers before layering in automation.
A lean Google Search recipe for criminal defense attorneys that captures high-intent local searches first, builds conversion data on a modest budget, and layers in broader reach only after the account has real signal.
A lean Google Search recipe that puts a new physical therapy practice in front of people already searching for relief — before spending a dollar on awareness.
A ground-up Google Search recipe for trade schools that captures high-intent prospects already searching for vocational programs — before wasting budget on audiences who aren't ready to enroll.
A ground-up Google Search recipe for local tire shops that captures high-intent buyers first, seeds conversion data cheaply, then scales with Performance Max once the account has real signal.
A search-first Google Ads recipe that captures high-intent wrap buyers in your local market, builds conversion data cheaply, then scales with Performance Max — all without wasting budget on cold audiences who aren't ready to buy.
A ground-up Google Search recipe for local moving companies that captures high-intent movers, seeds conversion data on a modest budget, and scales into automated campaigns only after the signal exists.