Kitchen Original Google Ads Campaign for HVAC Maintenance Plans
A step-by-step Google Search campaign built to sell recurring HVAC maintenance plans to homeowners who are already searching for tune-ups, service agreements, and preventive care.
HVAC companiesGoogle
Suggested budget: $40–$80/day total; HVAC keywords in competitive metros can run $8–$20 CPC, so under $40/day you'll get too few clicks to optimize — scale toward $80/day pre-season (March–April and September–October)
Kitchen Original Google Ads Campaign for AC Replacement — Seasonal Promotion
A Google Search campaign built around a seasonal AC replacement offer, targeting homeowners actively searching before or during peak cooling season — with structure, keywords, and budget sized to the $5,000–$12,000 ticket price.
HVAC companiesGoogle
Suggested budget: $75–$150/day total — AC replacement clicks in competitive metros run $15–$40 each; under $75/day you won't get enough volume to learn anything meaningful in a reasonable time frame, and you'll burn the promotional window before the data arrives.