The Ad Recipe
Every recipe on this site follows the same path from raw idea to published playbook. We’re telling you exactly what that path is — including where AI is involved — because a site built on “get your house in order and don’t trust hype” should probably hold itself to the same standard.
Recipes are drafted, by us, researched using the help of AI, reviewed and edited by us humans before anything publishes, kept honest by mandatory disclaimers no one can remove, and improved over time by the community — through flags when something’s wrong and User Revised recipes when someone’s found a better way. Nothing goes live without human eyes on it. Nothing on this site promises results.
Kitchen Original recipes start as drafts with the assistance of AI research, generated against a strict house structure we built from twenty years of running ads for real businesses: tracking and foundations first, cheap signal-seeding campaigns second, automated campaigns only after real conversion data exists, measurement discipline always. The generator is required to explain why every step exists, name exact campaign types and setup paths, keep starter keywords to phrase and exact match, call out platform ad-policy restrictions in regulated industries, and state plainly where results depend on things ads can’t fix. It’s also blocked from entire categories of business we won’t write for, period.
No draft publishes itself. A human reviews every recipe before it goes live — checking the sequencing against how these platforms actually behave, the budget logic against reality, and the claims against our one hard rule: recipes are starting points, never guarantees. Drafts that don’t hold up get edited or thrown out. The AI is the research assistant; a person runs the pass.
Every recipe carries the same disclaimer at the top, and it isn’t decoration — it’s built into the site itself, so it can’t be edited off a page. Ad results depend on your budget, how crowded your industry’s auctions are, what you sell and what you charge, how well your website converts, your support, your reviews, your creative, and timing. Ads amplify what’s already there, good or bad. We say that on every single recipe because it’s true on every single recipe.
Ad platforms change their interfaces and rules constantly, which means recipes age. Every recipe has a flag button — if a step no longer exists or a number looks wrong, tell us and a human will look at it. And every recipe has a Make It Your Own button: run a recipe, learn something, and publish your version as a User Revised recipe with automatic credit to the original. Community submissions and revisions go through the same human review as everything else before publishing.
The Ad Recipe is built and edited by Gorilla Public, an independent web and marketing studio that runs these same playbooks for small businesses at flat fees. The recipes are free because we think this information shouldn’t be locked behind a $997 course — and yes, because some readers will decide they’d rather have it cooked for them. That’s the whole business model, stated out loud.