The cookbook
Nothing here by that name.
A ground-up Google Search recipe for roofing companies with no ad history — built to capture high-intent local leads before scaling into automation.
A ground-up Google Ads recipe for private schools with no pixel history — build tracking first, capture high-intent search demand, then scale with Performance Max once conversion data exists.
A ground-up Google Search recipe for local pool maintenance companies — from conversion tracking to keyword campaigns — built for modest budgets with no prior ad history.
A ground-up Google Search recipe for local plumbing companies that turns high-intent emergency and service queries into booked jobs — without wasting budget on job seekers or DIYers.
A ground-up YouTube advertising recipe for luxury car dealerships with no pixel history, built to seed intent signals before scaling into automated campaigns.
A ground-up Google Search recipe for auto body shops that captures high-intent collision and repair searches before spending a dollar on brand awareness.
A search-first Google Ads recipe for independent medical clinics that builds tracking, captures high-intent local patients, and earns enough data to unlock automated campaigns — all on a modest budget.
A lean Google Search recipe for tutoring businesses with no ad history — capture parents and students actively searching, build conversion data, then let Smart Bidding take over.
A lean Google Search recipe that captures local customers actively looking for wash-and-fold, drop-off, and pickup laundry services — before spending a dollar on cold audiences.
A ground-up Google Ads playbook for smart home device sellers — from conversion tracking through Shopping and Performance Max — built for modest budgets with no prior data.