The cookbook
Nothing here by that name.
A Google Search and Vehicle Listing Ads recipe for car dealerships running an evergreen Jeep Wrangler sales campaign — built to capture high-intent buyers year-round.
A search-first Google Ads recipe for car dealerships running an evergreen Honda Pilot campaign — capturing in-market shoppers, surfacing inventory, and generating leads year-round.
A Google Search campaign built for auto detailers selling ceramic coating packages — targeting high-intent buyers who already know what they want and are ready to book.
A ground-up Google Search recipe that captures high-intent remodeling leads without wasting a modest budget on broad audiences or premature automation.
A ground-up Google Search recipe for kitchen remodeling businesses with no prior ad history — build tracking first, capture high-intent searchers second, then layer in automation once conversion data exists.
A ground-up Google Search recipe for independent auto repair shops that turns local intent into booked appointments — without wasting budget on audiences that will never convert.
A ground-up Google Search and Performance Max recipe for auto dealerships with no ad history, built to capture in-market buyers before burning budget on broad audiences.
A ground-up Google Search recipe for mortgage brokers with no pixel history — build tracking first, seed data with low-risk campaigns, then let Smart Bidding take over once it has something to learn from.
A ground-up Google Ads playbook for marine product sellers — from conversion tracking through Search campaigns to Performance Max — built for modest budgets with no prior data.
A ground-up Google Search recipe for RV dealerships with no ad history — built to capture high-intent buyers first, then scale once the data exists.