The Ad Recipe
Last updated: September 23, 2026
Welcome to The Ad Recipe (“the Site”). By using the Site, you agree to these Terms of Service. If you don’t agree, please don’t use the Site. You must be at least 18 years old to use the Site or purchase anything from it.
The short, human version: the recipes are educational content with no guarantees, you’re responsible for your own ad accounts and budgets, you’re responsible for knowing the advertising rules that govern your own industry, and anything you submit here you’re allowing us to publish, edit, and let the community revise — with credit to you.
Everything on the Site — recipes, setup steps, keyword lists, budget figures, timelines — is general educational information, not professional, financial, legal, or marketing advice for your specific situation. Advertising results depend on factors outside any recipe’s control, including your budget, competition, products, pricing, website quality, reviews, support, creative, and timing. We make no promises about results, and you use every recipe at your own risk and your own expense. You are solely responsible for your ad accounts, your ad spend, and your compliance with each ad platform’s policies.
Separate from any ad platform’s policies, your business may be subject to advertising rules of its own. Depending on your industry and where you operate, those may include licensing board requirements and professional advertising standards; rules about what you may claim and how you must substantiate it; disclosure, endorsement, and testimonial requirements; privacy, data protection, and tracking rules; consent requirements for email, text messaging, and phone outreach; age gating and audience restrictions; and industry-specific restrictions in fields such as health and medical, legal, financial services and lending, insurance, real estate, alcohol, firearms, cannabis, childcare, education, and licensed trades.
These rules vary by state, province, and country, and they change. Identifying which ones apply to you and complying with them is your responsibility alone. Where a recipe conflicts with a rule that applies to you, that rule governs and the recipe does not.
Where a recipe mentions a category of regulation, it does so only to prompt you to look into it. It is not a statement of what the law requires, it is not a complete list, and it is not a compliance review. If you work in a licensed or regulated field, confirm your obligations with your attorney or licensing body before you spend money on advertising.
Recipes may be drafted with the assistance of AI tools and are reviewed by a human before publishing. Community members may also submit recipes and revisions. Despite review, content may contain errors or become outdated as ad platforms change — that’s why every recipe has a flag button. See How Recipes Are Made for the full process.
A Custom Recipe is a personalized advertising plan built from the information you submit about your business, combined with research done at the time of writing, and reviewed by a human before it is sent. It is delivered by email, typically with a PDF attached.
What you are buying is a researched, human-reviewed educational document. You are not buying campaign management, account setup, ongoing support, consulting, or any professional or advisory service. Sections 1 and 2 apply to Custom Recipes in full: no guaranteed outcome, no professional advice, and the rules governing your industry remain yours to identify and follow.
You are responsible for the accuracy of what you submit — a plan built on inaccurate information will reflect it. Delivery timing is an estimate, not a commitment, because each order involves research, generation, and human review.
Refunds. Because each Custom Recipe is researched and produced individually, we’ll refund any order in full before work begins on it. Once your plan has been generated and sent, the deliverable has been provided and the sale is final — but if something in it is wrong or unusable, reply to the delivery email and we’ll fix it or rework it.
Payments are handled by third-party payment processors. We don’t receive or store your full card details, and your use of a processor is subject to that processor’s own terms and privacy policy.
When you submit a recipe, a revision, a flag, or other content to the Site, you keep ownership of your content, and you grant us a perpetual, worldwide, royalty-free license to publish, reproduce, edit, adapt, format, and display it on the Site and in materials promoting the Site — including allowing other users to create “User Revised” versions of published recipes, with credit to the original. You represent that your submission is your own work, that you have the right to share it, and that it doesn’t violate any law or third-party right. We may edit submissions for clarity, format, and honesty, and we may decline to publish or may remove any submission at any time, for any reason. If you’d like a published submission taken down, contact us and we’ll handle it promptly — though User Revised recipes derived from it before removal may remain.
Don’t use the Site to submit anything unlawful, deceptive, defamatory, or malicious; don’t submit content promoting harm; don’t spam the forms; don’t attempt to disrupt or gain unauthorized access to the Site; and don’t scrape or republish the Site’s content at scale. Using the recipes to run your own or your clients’ advertising is exactly what they’re for — republishing the recipes themselves as your own content is not.
We also don’t write recipes for, or accept submissions promoting: pornography or adult content; violence or harm to people or animals; hate groups, extremism, or discrimination; illegal drugs or illegal products; scams, get-rich-quick schemes, or MLM recruiting; payday or predatory lending; counterfeit goods; or gambling aimed at or accessible to minors. Legal, legitimate businesses in regulated categories are welcome here.
The Site’s content, design, and branding are owned by us or our licensors. You may read, use, print, and share links to recipes freely for personal and business use. You may not copy the Site’s content for republication, resale, or training datasets without written permission.
Meta, Google, TikTok, and other platforms named in recipes are trademarks of their respective owners. The Ad Recipe is not affiliated with, endorsed by, or sponsored by any ad platform. Platforms change their interfaces, features, and policies constantly and without notice; recipes describe them as understood at the time of writing.
When you contact us, submit a form, or order a Custom Recipe, you agree we may reply by email, including messages about your request or order and follow-up relating to a plan we sent you. You can opt out of non-essential email at any time using the unsubscribe link or by contacting us. How we handle your information is covered in our Privacy Policy.
The Site and its content are provided “as is” and “as available,” without warranties of any kind, express or implied, including accuracy, completeness, fitness for a particular purpose, and non-infringement. To the fullest extent permitted by law, we will not be liable for any indirect, incidental, consequential, special, or punitive damages, or for any lost profits, lost revenue, wasted advertising spend, account suspensions, or regulatory penalties, arising from your use of the Site or reliance on its content. Where liability cannot be excluded, our total liability is limited to the greater of the amount you paid us in the twelve months before the claim, or one hundred U.S. dollars ($100).
You agree to indemnify and hold us harmless from claims arising out of your submissions, your use of the Site, your advertising activity, or your violation of these Terms.
We may update these Terms, change the Site, or discontinue any feature at any time. Material changes will be reflected by the “Last updated” date above. Continued use of the Site after changes means you accept them. We may restrict or terminate access for violations of these Terms.
These Terms are governed by the laws of the State of California, without regard to conflict-of-law rules, and any dispute will be brought in the state or federal courts located in Calaveras County, California. If any part of these Terms is found unenforceable, the rest stays in effect. Questions about these Terms? Reach us through the contact page.