From the kitchen of Gorilla Public

Ad recipes for your business.

Step-by-step ad playbooks — Meta, Google, TikTok — written like recipes: exact instructions, honest budgets, and every step explained in plain English.

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Fresh from the kitchen

Latest recipes.

Kitchen Original

Meta Ads for MagSafe Phone Cases — Scaling a Proven Winner

A Meta-only scaling playbook for phone accessory brands that already have a winning MagSafe case ad and want to push it further without blowing up what's working.

Phone AccessoriesMeta

Suggested budget: $75–$200/day total — scaling means you already have budget working; the ASC should get 70% of total spend and the manual testing campaign the remaining 30%

Kitchen Original

TikTok Ads for Car Dealerships

A ground-up TikTok ad playbook for car dealerships that turns lot walkarounds and test-drive videos into a steady stream of local leads.

Car dealershipsTiktok

Suggested budget: $40–$80/day total — split roughly $15/day on the Views seeding campaign and $25–$65/day on Lead Generation once launched

Kitchen Original

Meta Ads for Mountain Bikes — Evergreen Sales Campaign

A complete Meta evergreen campaign for bike shops selling mountain bikes, built to generate consistent purchase intent and in-store or online sales year-round without relying on seasonal spikes.

Bike shopsMeta

Suggested budget: $40–$80/day total — mountain bikes are high-ticket ($1,200–$6,000+), so Meta needs budget headroom to exit the learning phase; under $40/day the ASC will stall in learning and you won't collect conversion data fast enough to optimize

Kitchen Original

Meta Ads for Scaling MagSafe Phone Cases

A Meta-only scaling playbook for a MagSafe phone case brand that already has proof of purchase — structured to push winning creative and products further without fragmenting a mid-size budget.

Phone AccessoriesMeta

Suggested budget: $75–$250/day total — below $75/day the ASC algorithm doesn't accumulate enough purchase signals to exit the learning phase cleanly on a niche SKU set; above $250/day triggers a dedicated creative-refresh cadence covered in the scaling phase

Kitchen Original

Google Ads Campaign for Jeep Wrangler Sales

A Google Search and Vehicle Listing Ads recipe for car dealerships running an evergreen Jeep Wrangler sales campaign — built to capture high-intent buyers year-round.

Car dealershipsGoogle

Suggested budget: $75–$150/day total — split roughly $50–$100/day on Search and $25–$50/day on VLAs; below $75/day the VLA feed won't generate enough impressions to be worth the setup overhead.

Kitchen Original

Meta Ads for Jeep Wrangler Accessories (Overlanding & Off-Road)

A Meta-only evergreen sales campaign for Jeep Wrangler accessories — structured to build cold audiences, convert warm browsers, and scale what works without blowing budget on tiny retargeting pools.

Overlanding equipmentMeta

Suggested budget: $50–$150/day total (consolidate into one campaign; don't split below $50/day or retargeting pools and ASC signals starve)

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The method

How the recipes work.

Pick your recipe

Find your industry and platform. Some recipes start a business advertising from nothing; others build one campaign around a single product or service.

Cook it your way

Every step comes twice: technical setup for practitioners, plain English for everyone else. Budgets are suggestions — season to taste.

Make it your own

Ran it and learned something? Revise any recipe and share your version — with credit to the original. That's how the cookbook grows.

This cookbook is a potluck.

Every recipe here is free and human-reviewed. If you run ads and learned something the hard way, share your recipe — or revise one of ours and make it better.

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