The cookbook
Nothing here by that name.
A ground-up Meta advertising playbook for local music lesson studios and independent instructors — from pixel setup through scalable lead generation, on a modest budget.
A ground-up Google Search recipe for dental practices with no ad history, built to capture high-intent local patients before layering in automation.
A step-by-step Pinterest ad recipe for RV accessory sellers starting with no pixel data, no audience history, and a modest daily budget.
A four-phase Meta recipe that builds audience data from scratch and turns discovery-driven venue searches into qualified inquiries — without wasting a modest budget on retargeting before the traffic exists.
A step-by-step LinkedIn ad recipe for independent business consultants and small consultancies building a pipeline from scratch on a modest budget.
A four-phase TikTok playbook that builds signal from scratch, seeds cheap engagement, and graduates to automated shopping once the pixel has real data — built for a modest daily budget with no prior ad history.
A step-by-step Pinterest ad recipe for hotels with no pixel history, built around visual inspiration and intent-driven travel planning.
A four-phase LinkedIn playbook that takes a web design agency from zero data to consistent inbound leads by targeting decision-makers directly instead of fishing in a crowded search auction.
A ground-up Google Search recipe for tax prep firms capturing high-intent filers before, during, and after tax season — built for modest budgets with no prior data.
A ground-up Google Search recipe for travel agencies with no ad history — build tracking first, prove keywords cheap, then let automation scale what works.