The cookbook
Nothing here by that name.
A lean Meta blueprint that helps independent videographers generate local inquiries by building a visual proof library first, seeding cheap engagement signals, then letting Advantage+ do the heavy lifting once data exists.
A ground-up Meta advertising playbook for adventure guide businesses with no pixel history and a modest budget — built to generate bookings, not just clicks.
A ground-up Google Search recipe for auto body shops that captures high-intent collision and repair searches before spending a dollar on brand awareness.
A four-phase Meta playbook that builds purchase signal from scratch before letting Advantage+ Shopping take over — ideal for appliance retailers with a modest budget and no prior ad history.
A four-phase Meta blueprint that builds audience data from scratch, seeds cheap discovery signals, then hands the wheel to Advantage+ once the pixel has enough conversions to optimize.
A step-by-step LinkedIn ad recipe for law firms with no pixel history, built around intent-based targeting, low-waste signal gathering, and honest expectations about CPCs and lead quality.
A four-phase Pinterest recipe that builds tracking, seeds discovery with low-cost awareness, and scales into catalog-driven shopping once real audience data exists — built for a wine or spirits brand with a modest budget and no prior ad history.
A ground-up YouTube advertising recipe for luxury car dealerships with no pixel history, built to seed intent signals before scaling into automated campaigns.
A ground-up Google Search recipe for local plumbing companies that turns high-intent emergency and service queries into booked jobs — without wasting budget on job seekers or DIYers.
Build a TikTok ad engine for a streetwear brand from scratch — pixel first, cheap engagement signals second, then automated catalog campaigns once the data exists to spend confidently.