The cookbook
Nothing here by that name.
A ground-up paid advertising plan for pet product businesses with no pixel history, modest budgets, and zero tolerance for wasted spend.
A ground-up paid advertising playbook for fishing gear brands and shops — build tracking first, seed data with intent-driven search and social, then scale with automation once the numbers make sense.
A ground-up paid advertising playbook for hunting gear retailers with little traffic, no conversion history, and a modest budget — built to earn data before spending big.
A budget-respecting, data-first playbook for off-road accessory shops with no pixel history, no audience data, and no room to waste spend on fragmented retargeting.
A phased, data-first ad build for overlanding gear shops with no pixel history and a modest budget — starting with search intent, seeding signals cheaply, then scaling into automation only after the data exists to feed it.
A ground-up paid media plan for a camping gear shop with no pixel history and a modest budget — build signal before you scale, and let the platforms learn before handing over the keys.
A ground-up paid media plan for outdoor gear shops with no pixel history and a modest budget — build signal first, automate second, measure honestly throughout.